Green Arrow

Marketing Strategy

Of course you know your existing customers but how do you find new ones? Do you know exactly what your ‘Unique Selling Proposition’ is? Are you sure? You know your customers, but have you defined your target market?

Most business owners rely on their intuition to make business and marketing decisions. This can work admirably, especially if you have been operating in the market sector for years and know it well. However, your competitors may be rather more formal in their approach and find an ‘angle’ that you haven’t considered.

A combination of your intuition and some structured analysis usually works best; in other words creating a Marketing Strategy, the marketing activities that you need to achieve your business goals. This Strategy can be created either formally using checklists, templates and so on and producing a written report or informally using the same process but using only bullet points.

Common to any approach are the questions:

  • What are your objectives?
  • What business are you in?
  • What is the opportunity and who are you selling to?
  • What is the competition?
  • What are you offering and how are you offering it?
  • Who are you targeting and how are you pricing it?

Ashgrove Provides:

  • A positive, outsider’s, perspective on where you are and where you could go.
  • An opportunity to ask the questions about overlooked opportunities.
  • Questions about your competition that you may not have considered.
  • Extensive experience of actual services and product conception.


Do you have a tendency to get caught up in running your organisation and only rarely standing back and thinking about what you are trying to achieve? Do you believe that you have to manage everything because no one can do it as well as you do?



All businesses become more focussed with regular reviews of the whole business and / or any of its vital parts. Find out how we can help to:

  • Identify new opportunites and routes to increase growth
  • Understand which efficiencies will improve profitability



When did you last look at your organisation, your processes and take a step back to look at your overall performance? We can help you make YOUR plan worthwhile and improve your business in the process.